Understanding who’s interacting with your digital media end-points and content can provide huge benefits to those wanting to constantly improve their audience communications and interaction. For many years it’s been possible to delve deeply into the usage of your website, but being able to do this with physical estates has been a different challenge altogether.
With more recent advances in sensors and software, it’s now possible to anonymously track all sorts of audience and customer behaviour, including:
- Traffic flows
- Passive content/campaign performance
- Dwell areas
- Gender and age splits per location and content/campaign
- Campaign influence across multiple locations
We’ve been working with various sensors and platforms over the years and have built-up an in-house expertise in data collection and analysis, but we’re equally able to provide the infrastructure only and let our clients handle their data directly.
If you’d like to know more about our audience analytics solutions and how Pixel can help you capture rich data about your digital installations, get in touch today.