The world’s biggest AV systems integration show took place in Amsterdam earlier this month, so it only seemed fitting that our research team headed over there to investigate! Having signed up for a conference and setting our sights on some interesting stalls, it was shaping up to be an exciting trip!
Integrated Systems Europe (ISE) has become a major platform for AV companies to drive new solutions into the systems integration marketplace. It has been growing exponentially since 2004, with the first show hosting 120 exhibitors and the 2017 show hosting 1200. Throughout the journey, not only have they had to expand the floor space several times to accommodate for the ever-increasing number of visitors and attendees, they decided to increase the show to four days!
To keep up with the fast-paced industry we are in, we thought it would be smart to attend the show to keep an eye out for ways we can improve what we are doing. Firstly, we signed up for the Quividi conference (whom we have been partners with since 2014) with the aim of finding new ways to interact with the software. It was an interesting conference, and it was great to see how other companies use Quividi to make their digital signage smarter. We have written a blog on Quividi, so if you want to hear more about it, feel free to give it a read!
Next, the team headed to the “Digital Signage & DOOH” section of ISE to browse the amazing technology that was on offer; it is fantastic to see just how far digital signage is going! We implement a lot of the solutions we saw such as LED shelf-edges, high-bright screens, and surround sound audio, although it was useful to see other ways they can be used, it gave us a lot of great ideas! Our digital solutions are implemented commercially, predominantly in the retail sector, and for the locations we install at, there isn’t much of a market for overly-flashy bits of kit that sing and dance (literally dance). However, we have installed displays of similar calibre previously, and we are excited when the opportunity arises!
There was just so much to see and do at this year’s ISE that we didn’t have enough time to get around it all. Hopefully we will be able to reattend in 2019 and see much more of what the conference has to offer!