With a large scale rebrand programme launching in September 2016, NatWest were on the hunt for a creative agency to help bring the fresh new ‘We Are What We Do’ identity to their existing network of in-branch digital screens. Pixel were selected in early June to be that agency and since the summer, our design studio have worked on countless briefs for digital content that can be seen at more than 300 branches across the UK. Focusing on a range of products and services, as varied as mortgages to free Wi-Fi or even simple welcome interstitial messages, our design studio have used the full complement of software and design tools at their disposal to bring the new brand to life, including:
- 3D animation
- Live action filming
- Green screen filming
- Typography, including the development and manipulation of a new brand font.
In December 2016 we were delighted to be awarded by the client, their ‘Brand Champion’ award, highlighting agencies whose work for NatWest stood out to the brand marketing teams and delivered the message, style and execution the team hoped to see when issuing creative briefs.
With 2016 being a great first year for us working with the brand, we are greatly looking forward to more work with NatWest in 2017.