Lancôme initially approached us to refurbish their concession in Selfridges Oxford Street. The company wanted to integrate digital display technology into its retail experience and specifically sought to wrap a supporting column with moving imagery. Our solution uses a very fine pitch LED video wall to provide a near seamless join at each corner of the pillar. We also installed an LED banner behind the cash desks and provided LED mood lighting synchronised with the content on the main displays.
Since then we’ve installed a range of different installations of all shapes and sizes within some of the biggest and best department stores throughout the UK and Ireland. From stunning video walls to full column wraparounds and curved LED screens, our work for Lancôme has been exciting and challenging. All content is created by our design team, in conjunction with Lancôme’s marketers, and is remotely updated to match the regular in-store product launches and promotions.
If you’re thinking of integrating technology like this into your own retail experience, why not get in touch?