As another subsidiary to Lloyds Banking Group, Halifax Bank have been working with Pixel for several years. We first started working with Halifax Bank in 2013 on a pilot for a number of branches to install an array of digital screens from six-screen video walls, entrance portrait screens and a various number of wall displays. After a trial period of testing and analysing the success of this the roll-out programme continued throughout 2014 & 2015 providing almost a quarter of all Halifax Bank branches throughout the UK with digital screens.

In 2018 we worked on our biggest single-branch project yet with Halifax Bank, in the shape of their groundbreaking  London flagship branch. Situated on Oxford Street, opposite Tottenham Court Road station, this 3-floor branch acts as a template for all future branch openings and refurbishments with a heavy focus on automation and how technology can aid and improve customer experience. Within the branch sits four key propositions supplied and managed by Pixel:

The kid’s zone

Designed to keep children entertained while their parents are in appointments the kid’s zone is based over 2 floors. There are Samsung Galaxy Tab A tablets running a custom built app that hosts games and educational learning, whilst on the ground floor children can deposit their saved pocket money into a coin counting machine and watch a dynamic triggered content loop on the screen above aimed at educating Halifax Bank’s youngest customers in the benefits of saving. An additional unit uses a combination of standard and transparent screens with an LED synced tunnel allowing children to interact and trigger different content showing a Pixel animated Halifax Bank Piggy story.

The travel zone

This innovative area on the ground floor includes a 360 touch screen globe split into two halves which allows customers to interactively explore a world map and research potential holiday destinations on Microsoft tablets. The bespoke interface design provides travel guides on over 150 destinations whilst also allowing customers to browse Halifax Bank’s travel products.

The home hub

Found on the first floor, this area includes four large-format touch tables allowing Halifax Bank customers to familiarise themselves with the home buying journey, using a custom built application, from first-time buyers to people thinking of selling or re-mortgaging. The space boasts a large format custom built LED halo display, vibrantly displaying relevant messaging and signposting the area. The high-brightness, motion and animated designs all work to draw viewer attention and adds to the modern digital look and feel of the branch.

The café

This is a break-out area for Halifax Bank customers and non-customers alike to relax and enjoy a coffee. It also doubles as a space in which to host events. The space boasts a 98” screen which has the ability to switch from Halifax Bank marketing content, laptop/screen duplication or Freeview TV.

Other kit in the branch includes several large format digital screens, a Kinect camera with motion graphic interaction as well as a number of audience measurement solutions to track a range of behavioural metrics such as dwell time, patterns of movement and demographics. Halifax Bank then utilise this data to lead future campaigns and installations.

Bespoke integration for Halifax Bank

Through an intense development period, we tested an integration system between Scala and 2 of Lloyds Banking Groups’s platforms in order to create a strict audit trail loop for content management and scheduling.  This allows a number of Halifax Bank colleagues within the Marketing Teams to approve content and have full control over scheduling meaning they can be much more reactive to their clients wants and needs. Furthermore, the system network also allows them to localise content and target individual branches.

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