Major retailer Argos felt it was time to undertake a major facelift of its stores, including the large-scale introduction of in-store digital media.
The philosophy was one of functional minimalism: de-cluttering the store (including removal of the much loved pens) whilst introducing more efficient ways for customers to shop. To test the waters, Argos commissioned us to supply digital screens for six trial stores. We installed screens in a variety sizes and configurations and all content schedules were fully managed and screens supported by Pixel.
We work closely with the Argos design agency to produce and design content for the screens, including consultancy with our research department to ensure each piece of content was as effective as possible. The number of stores covered by this rollout continues to grow with over 200 digital stores including the concessions in Sainsbury’s, with each bringing a new lease of life to one of the UK’s favourite retailers.
If you’re shopping around for a better way to retail, then get in touch.